HomeNewsLuxury Goes Digital: Arianee Launches Blockchain Platform for Brands

Luxury Goes Digital: Arianee Launches Blockchain Platform for Brands


Say goodbye to fakes! Arianee leverages blockchain technology for luxury brands, offering digital product passports, enhanced customer engagement & brand storytelling.

Luxury brand blockchain infrastructure provider Arianee has developed a new layer 2 built on Polygon to scale its digital product passport platform used by various luxury brands and companies.


Since early 2023, Arianee has been working on the optimized layer 2 using Polygon’s Chain Development Kit, which is driven by zero-knowledge-proof technology. In an interview with Cointelegraph, co-founder and CEO of Arianee Pierre-Nicolas Hurstel discussed the company’s redesigned infrastructure, which enables developers and companies to create extremely adaptable, affordable, and efficient digital tokens and passports connected to tangible goods.

We only develop on Ethereum Virtual Machines (EVMs) to support scalable and enterprise use cases. According to Hurstel, “it remains difficult and risky to build on L1 or even on Polygon mainnet when striving to deliver a service that operates seamlessly, universally, and with predictable costs.”

According to the CEO of Arianee, the company’s primary goal is to assist businesses working on projects that are scalable, high-performing, and evolving and that “require an environment allowing precise control over efficiency in terms of both costs and energy consumption.”

Payments within the Polygon CDK application-specific chain (appchain) will be made with Arianee’s native protocol token, which is bridged to the Ethereum mainnet’s Aria20 ERC-20 token. Brands will have direct access to build and administer their own digital product passports and loyalty tokens with the introduction of the layer-2 app chain.

Presently, Arianee provides infrastructure for over forty companies, such as Lacoste, Breitling, Yves Saint Laurent, and Moncler. High-end watch companies such as Breitling provide blockchain-based proof of ownership to their owners through the issuance of digital product passports.

These digital passports are nonfungible tokens (NFTs) that provide customizable utility for their real-world counterparts. Owners own and control their data and can interact with manufacturers to organize and manage product repairs, warranties, insurance and other services.

ZK-proof technology is expected to drive increased scalability and performance from Polygon’s CDK. Brands that issue NFTs and digital passports based on Ethereum’s ERC-721 token standard can also use Polygon CDK to connect their current infrastructure to Arianee’s protocol.

Block space allocated to specific apps on the protocol is another feature that makes the new layer-2 capabilities appealing. This is said to lessen the negative effects of heavy network traffic on user experience. The scalability infrastructure of Polygon also lowers the running expenses of services and apps related to gas prices and the implementation of smart contracts.

Zero-knowledge proof (ZK-proofs) layer-2 capabilities can be unlocked by ecosystem chains such as optimistic rollups thanks to a new Type 1 prover that Polygon released in February. The method is open-source and allows for almost free generation of ZK-proofs for Ethereum mainnet blocks.



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